A Framework for Marketing Management, Global Edition - download pdf or read online

By Philip Kotler,Kevin Keller

ISBN-10: 1292093145

ISBN-13: 9781292093147

For graduate and undergraduate classes in advertising administration.


A Succinct advisor to twenty first Century advertising administration

Framework for advertising administration is a concise, streamlined model of Kotler and Keller’s 15th version of Marketing Management, a accomplished examine business plan. The book’s effective assurance of present advertising and marketing administration practices makes for a quick but thorough textual content that offers the right complement for integrated simulations, tasks, and circumstances.

The Sixth Edition ways the subject of promoting from a present perspective, focusing its details and technique at the realities of twenty first century advertising. members, teams, and corporations alike can modernize their advertising and marketing thoughts to conform with twenty first century criteria through conducting this succinct but entire text.

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A Framework for Marketing Management, Global Edition by Philip Kotler,Kevin Keller

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