By Philip Kotler,Kevin Keller
For graduate and undergraduate classes in advertising administration.
A Succinct advisor to twenty first Century advertising administration
Framework for advertising administration is a concise, streamlined model of Kotler and Keller’s 15th version of Marketing Management, a accomplished examine business plan. The book’s effective assurance of present advertising and marketing administration practices makes for a quick but thorough textual content that offers the right complement for integrated simulations, tasks, and circumstances.
The Sixth Edition ways the subject of promoting from a present perspective, focusing its details and technique at the realities of twenty first century advertising. members, teams, and corporations alike can modernize their advertising and marketing thoughts to conform with twenty first century criteria through conducting this succinct but entire text.
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Extra resources for A Framework for Marketing Management, Global Edition
A Framework for Marketing Management, Global Edition by Philip Kotler,Kevin Keller